Why Apple redesigned the MacBook

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Putting aside the excitement of the Apple Watch and its various editions, the biggest news to come out of Monday’s Apple Event might just be the new MacBook.

After a few years away, Apple has revived the plain MacBook (the laptop was only available as an “Air” or “Pro” model in recent years), this time with a brand new design that is thinner, lighter and has better battery life. Oh yeah, and it comes in gold.

The new MacBook is the first new design for Apple’s notebook line since the MacBook Pro with Retina Display debuted in 2012. It’s also the newest example of Apple taking an opportunity to focus its midrange notebook on portability over sheer power. Read more…

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