Why an Apple Car would make sense


By now, you’ve likely heard the latest Apple rumor. No, it’s not about the Apple Watch or the much vaunted Apple TV set or even the strange-sounding iPad Pro

No, the latest rumor is, on its face, the most ridiculous yet: An Apple car.

There is too much smoke around this rumor for it to be entirely without merit. We first saw reports on Monday that Apple was working on something that would, to quote one of Business Insider’s sources at Apple, “give Tesla a run for its money.”

By Friday, the Financial Times reported Apple had started hiring employees from the automotive industry for a secretive new research lab. Read more…

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