The key components of a content manager’s editorial calendar

Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on the his blog.  Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. Working from one editorial calendar is essential for the long-term success of your blog. These various challenges may seem daunting, but they can all be addressed by putting time and energy into creating one simple and uniform document used by the entire team. A robust, well-reasoned…

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