On Snapchat’s not-so-social bet on content

snapchat discover
Nick is the founder and CEO of Delmondo and Content Marketing Manager at Percolate. He works with brands and startups improving their digital marketing and social media strategy, focusing on branded content. He put the first Instagram Video on TV for Oprah and is a frequent speaker and writer. This week Snapchat announced its newest feature – and one of the biggest updates to its platform yet – with the launch of Discover. It’s getting a ton of press because Snapchat is one of the most exciting platforms today. Publishers, marketers and consumers are interested because there is a huge potential to make tons of money and deliver high volumes of content on it, especially against…

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