Nike targets sneaker fanatics with app that mixes commerce with content


Using the rare confluence of Fashion Week and the NBA Allstar Weekend hitting New York in the same week as a backdrop, Nike held an event in the city last week to launch its new app called SNKRS for sneaker fanatics

The app puts Nike’s vast selection of shoes in the palm of your hand, mixing obsessive sneaker curation with ecommerce

Once launched, the app allows users to follow the leading models in Nike’s basketball shoe line, delivering notifications on product releases, special promotions and, later, full on magazine-style content Read more…

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