When BlackBerry set out to design the phones that would take the company into the next decade, it faced a big challenge. The flagship device of the new BlackBerry 10 platform needed to simultaneously satisfy what today’s customers want in a smartphone while at the same time stay true to the essence of BlackBerry — which, if the company’s market over the last few years is any indication, customers didn’t want.
The man tasked with redesigning BlackBerry phones was Todd Wood
The man tasked with redesigning BlackBerry phones was Todd Wood, the company’s senior vice president of design. Leading industrial design at BlackBerry since 2006, Wood is a veteran of industrial design, previously doing design work for Nokia and, before that, NortelMashable sat down with Wood this week while he was in town for the BlackBerry 10 launch.
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