Does a smartphone company need a hip hop anthem to be cool? HTC thinks the answer is yes, so it partnered with rapper Doc G to create “Hold the Crown.”
The rap was uploaded to YouTube last week but noticed by The Verge on Tuesday.
HTC also released a video interview with Doc G, during which he discusses his career and the HTC partnership:
While the hip hop video mostly focuses on insisting that HTC is better than its competitors, it makes no mention of a successor to the aging HTC One M8, which was released in March 2014. However, the company is set to debut something new in the coming months; HTC sent out invites for a March 1 event during the Mobile World Congress in Barcelona. Read more…More about Music Videos, Hip Hop, Htc, Music, and Tech
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