Google Now updated with support for third-party apps on Android

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Google’s Android app just got a lot smarter.

Google Now will be updated with support for 40 third-party apps, the company revealed Friday.

Google Now, launched in 2012, provides personalized search results — in the form of “cards” — automatically based on a user’s previous actions. For example, as you leave work the app may surface a Google Now card alerting you to an accident on your way home and provide an alternate route via Google Maps

But these cards largely relied on Google’s own services: Maps, Calendar, Gmail, Search etc. The latest update changes that with integration with a few dozen third-party apps, including Lyft, eBay, Ford, Pandora and others. Read more…

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