Facebook cleans up the News Feed by reducing Like-baiting posts, repeated content, and spammy links


Facebook today announced plans to clean up the News Feed by reduce stories that users are reporting as spammy or simply that they don’t want to see. This update targets three broad categories: Like-baiting posts, repeated content, and spammy links. Like-baiting refers to when a post explicitly asks News Feed readers to like, comment, or share the post. In other words, the goal is to go viral, or at least get additional distribution beyond what the post would normally receive. Here’s an example: Facebook admits this is a technique that works, as users “often respond to posts asking them to…

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