AT&T Launches 'Second Screen' App for Babies

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AT&T is targeting a new audience for second-screen activity in front of the TV: babies

The company launched a new iOS app meant to give babies — and parents — an educational way to interact with their TV.

The BabyFirst app is part of AT&T U-Verse service. The app pairs with a dedicated BabyFirst channel on U-Verse, and allows toddlers and parents to create collages of shapes, characters and animals that can be beamed to their TV.

AT&T says the app, recommended for children under the age of 5, was designed by child development experts. The provider claims it can help improve toddlers’ hand-eye coordination as well as teach them to identify different shapes, colors and animals. Read more…

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