Ahead of the Apple Watch, smartwatch makers are learning to put fashion first


BARCELONA — The race to land coveted real estate on your wrist continued in full force this week at Mobile World Congress as both small and large tech companies released an onslaught of smartwatches.

Considering the Apple Watch is just days away from its big gala bash — Apple is holding an event next week where the wearable will take center stage — competitors are feeling the pressure to stand out and get into consumer minds ahead of time.

To do so, all kinds of tech companies are launching smartwatches of their own that promise style, affordability and battery life: all features that could potentially differentiate — and possibly lure consumers away — from the Apple Watch. Read more…

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