Michelle Peluso, the CEO of Gilt Groupe took to the Apple stage on Wednesday to show off the company’s new shopping app, which is accessible via Apple TV
During the presentation, Peluso demonstrated how Apple TV users can now easily shop for Gilt clothing on Apple’s television device with a simple click of the remote
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Details regarding how it all works were scant, but included on the screen presentation Gilt showed an iTunes-like carousel of clothing options, including sizes and pricing.
When you first fire up the Gilt section on Apple TV, the main screen of the app shows a “Today’s Featured Sale” suggestion, which framed by a number of other shopping suggestions. Once you’re inside, the shopping options available covered men’s and women’s fashions, home décor and children’s and baby clothing. A “buy now” button is also prominently displayed next to each item Read more… More about Fashion, Shopping, Apple, Apple Tv, and Gilt Groupe
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