Don't be fooled by Sony's 4K smartphone; it's 100% hype

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I love Sony. Even when Sony is failing, I love the Japanese company because it designs some of the best consumer electronics products money can buy. Heck, even Steve Jobs admired Sony’s ethos.

But the company’s newly announced Xperia Z5 Premium Android smartphone and its world’s first 4K display is completely outrageous and virtually indistinguishable from a smartphone with a lower-resolution QuadHD or Full HD display — to the naked eye, at least.

See also: The Sony Xperia Z5 Premium is the first smartphone with a 4K display

Here’s how Sony’s press conferences at big tech trade shows like CES and IFA work: A Sony executive hops on stage and talks about all the amazing new gadgets they’re announcing. The hall is filled and hundreds of seated and standing press. If you’re a vet, you’ll know to pack your bags up right as he/she is wrapping up and make way to the curtained “hands on” areas where all the new gadgets are. Read more…

More about Android, Sony, Smartphones, 4k, and Ifa

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