This is how Swiss watchmakers are fighting back against Apple Watch

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All those Apple Watch videos revealing the technical beauty of the device might make you think Apple has bested the traditional watch industry even in the realm of presentation. Not true

A new video from HYT, a luxury watch company from Switzerland, delivers just as much design flourish and dramatic punch as any Apple Watch video. The video presentation for the HYT H3, a hydro-mechanical watch, looks like a cross between a space port docking and the creation of a super robot. We’re not exactly sure if all the robotics in the video have anything to do with hydro-mechanics, but one thing is clear: it’s badass Read more…

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